SILK AVENUE
New Trade Routes between Asia and Europe in the Audiovisuals sector
Rome, 13-14 October 2005
PALALOTTOMATICA
Piazzale dello Sport - Rome - EUR

A pre-event "Day 0" on October 12, 2005 will precede the actual Silk Avenue Event. The pre-event programme will include
Guided Visits to the studios of important Lazio region AV audiovisual firms, including demos of the products, services and facilities that these organisations can provide to interested parties. In particular, visits have been organised to:
Cinecittà Studios - Infobyte - Frame by Frame - L.V.R.

Thursday, October 13th

Opening Ceremony - Seminar

08:30 am Registration and Welcome coffee

09.15 am Welcome Speech
- Fabrizio Sacerdoti Sole Administrator of FILAS

09:30 am Opening remarks
- Piero Marrazzo, President of Regione Lazio
- Pier Virgilio Dastoli, Head of European Commission Representation in Italy
- Lamberto Mancini, General Director of Cinecittà Studios

10:00 am Lazio Region and Silk Avenue
- Raffaele Ranucci, Councillor for Economic Development, Research, Innovation and Tourism

10:15 am
- Giulia Rodano Councillor for Culture, Entertainment and Sport

10:30 am Working Group 1: The AV Industry. Euro Asia present and future collaboration
Main speaker:
- Gianni Celata, Managing Director of Distretto dell’Audiovisivo e dell’ICT
Representatives:
- Nicola Cona, CEO Rai Trade
-Cristina Loglio Representative of EBU
-Mr. Rong Heng General Manager, Beijing Gold Audio & Video Corp. Ltd
Moderator:
-Stefano Carli, La Repubblica

11:20 am Working Group 2 - Remarkable Experiences from AV industries
Main speaker:
- Andrea Piersanti, President of Istituto Luce
Representatives:
- Ovidio Assonitis, President KOAFILM
- Carlo Andrea Bixio, President of Publispei
- Tarak Ben Anmar, President of SI Sportitalia
Moderator:
-Andrea Pancani (La7)

12:10 am Working Group 3 -The transformation of AV industry and the digital technologies

Main Speaker:
- Hans Hege, Director MABB
Representatives:
- Wolf Siegert, President Iris Media
- Kamil Othman, Multimedia Development Corporation Sdn Bhd, Ambassador of Creative Content for Malaysia
- Andrea Ambrogetti, Director for Institutional Relations of Mediaset
- Carlos Venti, Responsible for institutional relations and local authorities, Telecom Italia
Moderator:
- Marco Mele, Il Sole 24 Ore

13:00 Closing remarks

Buffet Lunch

MATCH MAKING SESSION

14:00 - 18:30 Bilateral Meetings
19:00 Networking Event: Welcome Dinner

Friday, October 14th

09:00 - 13:00 Bilateral Meetings
13:00 - 14:00 Buffet Lunch
14:00 - 19:00 Bilateral Meetings